Many years ago I had a subscription to FHM. When I first subscribed I but my title as Sir. Once a month I would get a magazine delivered to Sir Chad Stone. I thought it was pretty funny.
FHM are currently going through a re-marketing phase to appear as more of a “thinking man’s” magazine. A part of this campaign appears to be sending sample magazines to existing subscribers in an effort to get them to resubscribe.
In my letter box today was an FHM magazine address to Sir Chad Stone. It was even funnier today than it was back then because I had forgotten the punch line.
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Ryan Boucher is a Software Inquisitor and is passionate about it. You can find a whole raft of articles and anecdotes about software testing and other topics he gets excited about. |
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One Response to “It was funny then and is just as funny now”
[...] having a subscription. I suspect that it was a marketing ploy much akin to the FHM one I received earlier in the year. Neither marketing ploy worked on me but it got me thinking on whether or not this kind of marketing [...]